A tactic commonly used by interest groups to influence public opinion is rating members of Congress. Coalitions demonstrate broad support for an issue and also take advantage of the different strengths of groups. By helping to bring new issues to the table, interest groups influence the shape of political agendas.
The most important function of public interest groups is, to represent the policy preferences of their constituents. The difference between interest groups and political parties is that political parties seek to constitute the government, whereas interest groups try only to influence it.
Coalitions are networks or groups with similar concerns which help individual groups press their demands. Public interest groups also play an important role in facilitating the political participation of their members and related attentive publics. Some of the sources of interest group strength are the size of the interest group, cohesion between the members, geographical distribution, wealth of the members, status of the group, leadership of the group, and program compatibility.
Some of the things that interests groups seek from government are information that affects the interests of the interest group, influence of the government policy, goodwill of the administrators who carry out the policy, and symbolic status.
These organizations try to achieve at least some of their goals with government assistance. In lobbying they articulate what they perceive to be the issue positions of certain sectors of society. An interest group is a group that seeks a collective good, the achievement of which will not selectively and materially benefit the membership or activists of the organization.
Some of the direct techniques for gaining influence are lobbying, private meetings, legislative committees, and bureaucracy. They then publicize the votes to their members with the ultimate objective of trying to defeat candidates who vote against their positions.
Some indirect techniques are grass roots lobbying, molding public and elite opinion, and coalition building. Public interest lobbies form a linkage element between citizens and governmental elites.
Coalition building is another form of an indirect lobbying technique. Ads in newspapers and magazines and on the radio and television supply information, foster an image, and promote a particular policy.
Groups use public relations techniques to shape public opinion as well as the opinions of policymakers. Groups choose a number of votes crucial to their concerns such as abortion, conservation, or consumer affairs.us government Essays: Overus government Essays, us government Term Papers, us government Research Paper, Book Reports.
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